The crypto platform Cryptoys, backed by Andreessen Horowitz, has announced the launch of Star Wars collectible digital toys featuring iconic characters Darth Vader, Luke Skywalker, and Princess Leia. Cryptoys stated on Thursday that 15 digital action figures will be available to collect in total, and the initial Star Wars non-fungible token (NFT) drop will begin on May 24.
Cryptoys to Drop Star Wars Digital Collectibles at the End of May
On May 4, 2023, Cryptoys, the digital collectible platform crafted by the Miami startup Onchain Studios, announced a new line of Star Wars collectible digital toys. The company recently partnered with Disney to bring the latest collection featuring classic Star Wars characters like Darth Vader, Luke Skywalker, and Princess Leia. The announcement notes that the digital action figures will be “paired with powerful weapons” and come in different rarity levels.
Disney has been exploring the non-fungible token (NFT) industry for some time. In 2021, the entertainment giant collaborated with the digital collectibles firm Veve on several Disney and Marvel-themed collections. In July 2022, the blockchain firm Polygon was selected to participate in Disney’s 2022 Accelerator Program. In January 2022, the company moved toward the Metaverse industry when it was approved by the United States Patent and Trademark Office (USPTO) for a patent to create a “virtual-world simulator.”
As for the platform Cryptoys, it is backed by well-known investors such as Andreessen Horowitz (a16z), Mattel, Sound Ventures, Dapper Labs, Animoca Brands, and Acrew Capital. Cryptoys recently worked with Mattel to release a Masters of the Universe NFT collection. The platform uses the blockchain network Flow, a protocol crafted by Dapper Labs that issues popular NFT compilations like NFL All Day and NBA Top Shot.
“The moment fans unwrap their blister packs, they will see these characters animate before their eyes, transforming into spectacular 3D toys with big personalities,” Cryptoys said in an email sent to Bitcoin.com News. The new Star Wars digital collectibles will be priced at $39.99 each, and the team claims that “the unboxing experience is unlike any other in the digital toy space.”
Over the last 90 days, NFTs have seen a resurgence in interest, with the term “NFT” scoring the highest possible score of 100 on April 30, 2023, in terms of search interest on Google Trends. Data from Google Trends indicates that the search query “digital collectible” received significantly less engagement but still received a score of 21 out of 100 on April 29, 2023. According to metrics from cryptoslam.io, NFT sales totaled $672,161,665 in April, down from the $793,745,613 recorded the previous month.