Salvador Dali conquered the world before the internet was born. Now art enthusiasts will be able to interact with him in the metaverse.
Possibly millions of art fans will now be able to enjoy the works of Salvador Dali without leaving the comfort of their homes, thanks to the recent incursion of the famous painter into the metaverse.
On September 20, a digital art exhibition of the Spanish plastic artist Salvador Dalí will open in Barcelona, Spain. The expo, called “DALÍ CIBERNÈTIC” or “Cyber Dali for the English-speaking audience,” will use the metaverse to display more than 200 of the artist’s works.
According to the Spanish media outlet El Periodico, visitors will be able to enjoy an immersive experience using virtual reality glasses, entering a metaverse where they will be able to create their own avatars to walk freely inside the paintings.
Ganas de visitar #DalíCibernético. Una #ExperienciaInmersiva de la obra de #Dalí en un #metaverso con tu #avatar #audiovisuales360 #interactivos #hologramas #RealidadVirtual e #InteligenciaArtificial avalada por @MuseuDali A partir 20/9 en @idealbarcelona https://t.co/UGcNJB4GdD
— Marta Maria Peinador (@peinadormarta) May 25, 2022
As for the project’s lifespan, the organizers said they expect to be able to deploy it in more than 20 cities thanks to an international tour that will last approximately four years.
The project itself is an international co-production of Exhibition Hub, a company in charge of curating, producing, and distributing major exhibitions worldwide, and Layers of Reality, an audiovisual production company specializing in creating immersive content.
The exhibition will focus on the interaction with the artist
One of the most realistic features offered by this exhibition is the digital interaction with the painter, who will use his voice to guide attendees throughout the journey. Something highly innovative in this new model of digital galleries.
Jordi Sellas, executive director of the Digital Arts Center of Barcelona IDEAL, said that from the first day they founded the Digital Arts Center, their goal was to make an exhibition that would be at the height of the “great Salvador Dali.” A dream that they will possibly achieve with a project as ambitious as this one.
“From the day we founded the center we set ourselves the goal of organizing an exhibition to live up to the great Salvador Dalí. After almost two years of work we have achieved it, giving shape to what is undoubtedly our most ambitious production so far.”
What will the walk inside the Metaverse be like?
For art fans, this experience is unique, as they will be able to stroll through the four spaces of Dalí’s universe, comprising the sea, the sky, the void, and the desert, immersing themselves for 15 minutes into his most striking works.
Tickets for this event, which will last one month, are already available for sale. The international tour is expected to begin in London in October after the first exhibition is over.
Although, for now, it is unknown which metaverse will host this project, this is for sure the first project to give “digital life” to the works of one of the most important painters in the world. The intersection between the art and the metaverse is already among us. Perhaps now, the world’s Top-tier museums will live in the blockchain democratizing the access of world-class art to a more global audience.