Entertainment giant Disney is seeking a business development manager to lead its push into the non-fungible token (NFT) space. This is according to a job posting published earlier this week:
You will help lead Disney’s efforts in the NFT space including monitoring the evolving marketplace, setting category strategy, and managing key partners.
Whoever is hired for the above position will be responsible for “monitoring the evolving marketplace,” strategically planning new business opportunities, and negotiating key partnerships.
The company, headquartered in Burbank, California, is specifically seeking a Business Manager with experience in the NFT sector.
Former Disney CEO Bob Iger recently told The New York Times that the popularity of NFTs is set to explode, claiming that things do not necessarily have to be physical these days:
And as long as that meaning can be essentially substantiated in a blockchain, I think you’re going to see an explosion of things being created, traded, collected in NFTs.
However, Iger expressed concern about the rampant piracy in the NFT sector.
Last October, Disney partnered with Gochain-based NFT marketplace Veve to promote its Disney+ streaming service through a collection of digital collectibles called “Golden Moments.” Iger complained that he saw “poached” NFTs on the OpenSea marketplace.
Regarding Disney’s potential entry into the Metaverse, Iger predicted that monitoring “toxic” behavior would likely be a major challenge.
Walmart, YouTube, and Meta are among the largest companies currently involved with NFTs and Web3.